A British Journal of Sports Medicine article published online on 22 April 2015 and authored by three international health experts including British cardiologist Dr Aseem Malhotra, outlines that, although regular physical exercise reduces risk of cardiovascular disease, type 2 diabetes, dementia and some cancers…
“physical activity does not promote weight loss”
The authors advise that the increase in people being overweight is due to the amount and type of calories consumed and not the amount of exercise they do.
They cite The Lancet in noting that poor diet generates more disease globally than physical inactivity, alcohol and smoking combined.
This means that even in up to 40% of people who are not overweight, poor diet is contributing to metabolic abnormalities usually associated with obesity, which include hypertension, dyslipidaemia, non-alcoholic fatty liver disease and cardiovascular disease.
The authors warn of:
“an unhelpful message about maintaining a ‘healthy weight’ through calorie counting, and many still wrongly believe that obesity is entirely due to lack of exercise.”
They believe this false perception is based in the food industry's public relations machinery, saying it uses tactics “chillingly similar to those of big tobacco”.
The authors note the example of Coca Cola who spent $3.3 billion on advertising in 2013 and who promote a message that it is fine to consume the calories in their sugary drink as long as you exercise, even associating their products with sport. The authors say that science tells us that this is misleading and “wrong”. Instead they say that it is where the calories come from that is important as sugar calories contribute to fat storage and hunger whereas calories from consuming fat promote fullness and a feeling of being satiated.
They call for an end to celebrity endorsements of sugary drinks, and the association of junk food and sport. The idea that you can consume junk food because you engage in exercise and sport is both misleading and unscientific.
The authors also note that if people are able to make different choices about food so that they default to consuming more healthy options, this will have greater impact on their health than other options.
Clinical Hypnotherapy for weight loss at Positive Change Hypnotherapy is treatment in which the focus is on eating habits, attitudes and values and the person’s relationship with food. Within the treatment, increase in activity levels is viewed as beneficial to a change in lifestyle to a healthier one, but is centred around making ‘smarter’ choices with food and the relationship with food. This leads to increased control over eating habits, maximising resources, coping mechanisms and strategies which also means inccreased ability to deal with any setbacks in a constructive way.
Clinical Hypnotherapy at Positive Change Hypnotherapy in Bolton could help you to lose weight and become that person you truly want to be.